Monday, May 21, 2018

Umbraco: The Unheard CMS You Need to Know

Different Content Management Systems provide different functionalities, one better than the other. However, there is not one single CMS that has it all, some are better off used by mid-sized firms while some are great for high-volume eCommerce businesses. There are several Microsoft systems that can be used to create eCommerce platforms —  Kentico, Sitefinity, Sitecore, and Umbraco are just some of them.

In this article, we will talk about the platforms created by Microsoft Technologies then dive into Umbraco’s features, what it can offer. who it is for, and how it can help you succeed.

Kentico


Great for both large and mid-sized businesses, Kentico caters to multi-national companies like Hyundai, Twinnings, Mazda, and Allergan. Kentico doesn’t have several ERP and CRM integrations that are crucial for retaining valuable customer information. However, there are many useful options that can help solve this problem, our top choice is Kentico REST Service.

Sitefinity


If you need a CMS that can be readily combined into an existing eCommerce platform, Sitefinity has got your back. The principal selling point of this system is its interface that is not just user-friendly but also for beginners who doesn’t know much about CMS and how it functions. The only area it needs improvement is its technological advancement in terms of self-regulated marketing,  eCommerce, and personalization.

Sitecore


Where Sitefinity lacks, Sitecore makes up for. Sitecore boasts of its technology in terms of personalization. It is the most used CMS by both minor and major SME’s and the largest companies all over the world. Specializing in automated marketing, eCommerce is just a part of their huge system. This system is best used by eCommerce businesses with high volumes, especially when marketing automation and personalization comes as an important factor.

Umbraco


Focusing on its checkout functionality, Umbraco is great for eCommerce websites who value their client’s user experience. Specializing in a fast, secured, summarized, and distraction-free checkout, it is admired by thousands of companies for its flexibility. This platform comes with 3 licenses to best suit your needs:

uCommerce


uCommerce is a .NET eCommerce system that provides a wide array of eCommerce options. The options to choose from are Free, Pro, and the Enterprise edition. If you need a comprehensive solution, uCommerce is your best bet. Its flexibility of multiple categories, inventory management, brand management makes it one of the best.

uWebshop

uWebshop got popular as an option to uCommerce. Starting at €299, it has a lot of functionalities that uCommerce lacks. From personalized layouts to unlimited shops, it offers more flexible opportunities for an eCommerce shop.

Tea Commerce


An uncomplicated platform that makes eCommerce hassle-free. It became popular with its several API developments, its license is priced at €349. Currently, more than 400 eCommerce websites use it to run their businesses.

The post Umbraco: The Unheard CMS You Need to Know appeared first on Creativ Digital.

Friday, May 18, 2018

Website Traffic 101: The Complete Guide to Your WordPress Blog


WordPress is an amazing and wonderful Content Management System and blogging is a fun profession all people can appreciate. In this modern online world, blogging has become a passion for some. And for the many, being tech-savvy is a skill they use to start a career at home, a place they consider to be most comfortable to work at.

For the record, there are more than 400 million WordPress blogs accessible by using search engines such as Google and Bing. This means that the traffic is split among so many online websites, so earning your blog’s fair share of traffic can be a troublesome task.

Driving traffic to your blog is not cheap and easy, but there are many ways you can do (for free) to get the most traffic possible. In this article, we’ll give you all the things we know you should do to succeed in your endeavour.

1. Install Plugins

In this fast-paced world, internet users want to see everything they click in split-seconds. If your site loading time is more than 3 seconds, then chances are search engines are not likely to show your website on top of their listings.

Luckily, there are plugins you can install for free on your WordPress blog to increase the loading speed of your site. Smush Image Compression and Optimization will compress the images on your website to reduce its file sizes, thus reducing loading time. W3 Total Cache also boasts of its powerful abilities in promoting your website’s speed by “caching” all information that has been previously loaded.

2. Update Regularly

Successful people regularly update their blogs. The only thing constant in the world of technology is change, and that is what people are looking for. If your website is not updated on a regular basis, people will think that your site has become inactive.

Your content strategy matters. So if you update your website regularly with irrelevant content, not many people will appreciate your blog. Focus on one to three specific topics and expand your archive from there. It is also important to remember that photos, videos, and infographics appeal more to audiences than blog posts alone. Make a point to plan well in advance, present rich content, use high-quality photo and videos to earn their attention and make them coming back for more.

3. Internal Linking

When people read your posts and they find something they don’t know, they will search for it elsewhere. But if your site has internal links, people who view your page are more likely to click that link instead of going elsewhere, thus generating website traffic. This also increases page views of your website, helps your site get indexed by search engines and improves your page ranking.

Installing plugins like Contextual Related Posts is another way of promoting internal linking on your site where the reader gets to view content related to a particular topic.

4. Establish Trust

Establishing a blog that is trustworthy is not easy, and only time will tell when people will learn to trust you. Luckily, there are many ways you can do to help speed-up this process. One of which is by installing plugins like Akismet Anti-Spam plugin that fights spams. Placing an SSL certificate on your blog will give that extra advantage and secure your site further.

When your blog has great content, people will trust you in no time. Establishing trust with your readers will play a big role in your blog’s success. Always remember that a virus-free blog is trusted by users, and these sites are open to monetizing opportunities.

5. Share

Once you have all the right blocks put together, your site looks neat, and you have great content, it’s time to let the whole world know what you have been doing. The wider your audiences are, the better your chances of getting traffic.
A good promotion technique includes coverage in various online websites where your audience may be present. Here are some tips to get you going:
  • Share your new and trending posts through all your social media accounts
  • Build your network with other blogs and cooperate with their respective writers
  • Enable “sharing” your posts on all social media sites
  • Allow people to sign-up for newsletters to your blog

Conclusion

Making a website up and ready is easy, but getting people to view your website is not. You need a well-planned strategy to drive traffic to your website. Making your website fast, updating your content regularly, establishing trust and sharing your posts are just some of the ways you can do to help your website get traffic. Do not limit yourself to what you think you can do and to the things listed here. The possibilities of your success are unlimited and your imagination is the limit.

Tuesday, October 31, 2017

Understand Web Design After Reading These Helpful Tips

Getting into web design is something that is going to open a lot of doors for you in the future, especially with the way the digital world is expanding and being integrated into our lives. If you want to learn about web design, then read through this article and see how you can get into it and feel confident in the subject. It is always good to add a favicon to your website. The favicon is a 16x16 image file in the .Ico format. This image is the one you see next to the URL bar, next to the title of the page on an opened tab and is also visible on your bookmarks tab if you choose to bookmark a page. The favicon will help users quickly recognize your page in their browser without reading any text or directly viewing the page. Web design Sydney is a subject that you always want to stay informed on. With this in mind, if you have any friends that are also into web design then you will want to keep in contact with them. You can exchange any new information you learn so that you're both on top of your game when it comes to web design.

Be wary of web hosting companies who claim that they offer unlimited bandwidth to their customers. Usually there is something that is written in the small print that is far different than that. In many cases people end up having problems when it comes to fair use policies. Always look for broken links prior to publishing pages on the web. Visitors will be annoyed if they click on broken links. If you have very few links, you can check them manually. If many links, try using a link-checking program that can do the work for you quickly. Make your links obvious. Customers do not like spending time wading through your site searching for something they are interested in. Having a site map, as well as providing big, prominent links will help your viewer find what they are looking for without wasting time in a hunt. Lead them to your information.

To help your website visitors find their way home on your site, always include a link to your homepage on each page of your site. Having a home page link that is visible allows your reader to easily make their way back to starting point. If you do not have a home page link then your visitors might get frustrated and leave your site altogether. Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them. To help you create good web pages and fix mistakes on your own, learn computer languages. Educating yourself on how a website actually works will help you quickly fix any mistakes. Knowing how to deal with problems on your site will save you time and money, as you will not have to rely on outside help to remedy the situation.

Keep your font selection professional and readable. The quality of a professional website is measured by it's fonts. Fonts that are overly artistic may seem like a good idea, but often aren't accessible on all computers. Your style should specify a default font in case a user doesn't have your preferred font. That can ruin your design! Do not clutter your website by using every square pixel of space that you have available. Just because you have all of that space does not mean that you have to use it. Leaving a sufficient amount of space in between the various elements on the webpage however, can give your visitors a more comfortable experience. Sometimes, empty space is underrated. Now that you've learned some of the ins and outs of web design, you should, hopefully, be a bit more eager to use it to your advantage and gain a reasonable amount of profit through it. Web design is the future and now you have a good idea of how to become good at it. Use this to your advantage and become successful for years to come.