Thursday, January 17, 2019

Keynote or PowerPoint: Which App To Choose For Presentations?

When it’s presentation time, using the right kind of software can make the job easier. For PC users, the choice is obviously PowerPoint but Mac users have another option: Keynote. So which one do you choose? They’re both great for different uses. This article will talk about the pros and cons of the two software to find out which one is suitable for your needs.

Keynote

Keynote is designed for Apple devices. It works on their computer, tablet and phones using the iOS software.
This program allows users to create sleek presentations with its easy to use tools and intuitive design. The side navigator has options for designing slides and different layouts, animations, fonts. Keynote is also able to make presentations from other software.
Keynote Pros
  • User friendly.
  • Lots of themes to choose from.
  • Basic setup lets you align and position elements for a sleek looking design.
  • Can be used for different types of multi-media like sound, video and other file types.
  • Great integration across different devices.
  • Polished animation, transition and transparency effects.
  • Software is free for all iOS devices.
  • Photo manipulation tools like cropping is easier in Keynote.
  • Lots of extra templates you can download.
  • More polished overall aesthetic.
Keynote Cons
  • Not highly adopted as other programs.
  • Does not support 3D effects.
  • Learning curve if you’re coming from software.
Choose Keynote if you’re a Mac user and want to make your presentations look like PowerPoint. It is relatively easy to use and comes installed with your OS. It’s a good option for creating presentations.

PowerPoint

 PowerPoint is probably the most popular presentation software in the world. When it comes to going head to head with other tools like Keynote, ease of use is always the biggest consideration. If you’ve been using PowerPoint for a long time, switching to Keynote might not be easy for you.
PowerPoint was originally designed for PC and is now part of the Microsoft Office Suite. It works on PC and Apple devices. Keynote works well on mobile devices but PowerPoint is more limited to creating presentations on your desktop.
PowerPoint Pros
  • Thousands of themes and templates.
  • Editing is easy thanks to drag and drop interface.
  • Easy and seamless integration with MS Word and Excel.
  • Slides can be converted to handouts and look really great.
  • Easy data and chart integration for building quick graphic works.
  • Advanced functions provide a lot of control for pro users that can control almost any aspect of the design.
  •  Smart design suggestion can help you create more visually appealing slides.
PowerPoint Cons
  • Adding multi-media can be flaky.
  • Cropping and photo editing can be tedious.
  • It’s easy to create bad design with garish animation with just 1 click.
  • It’s not free.
  • There are a lot of unneeded functions that get in the way.
Use PowerPoint if it’s the best option for your working environment where people are used to collaborating on PowerPoint. It’s the go to option for people who don’t use Mac. It’s compatible with any type of computer since the slides will work.  It’s also preferable if you’re bringing complex data into charts or slides because it is integrated with Excel.

Conclusion

If your working environment is composed of people who do a lot of presentations, it’s probably a good idea to have everybody comfortable with both Keynote and PowerPoint. If you have an option, Keynote is a good choice if you’re working in slides without massive amounts of data and PowerPoint is preferable when working with charts and numbers.
Do you prefer Keynote or PowerPoint? Which tool are you most comfortable with? Tell us by leaving your comments below.

The post Keynote or PowerPoint: Which App To Choose For Presentations? appeared first on Creativ Digital.

Sunday, January 13, 2019

Best Ways To Boost E-Commerce Conversion Rates

There are many ways to get people to visit your e-commerce site. But getting them to go to your website is just half the battle because the real one is to convert visitors into paying customers. According to Moz.com, average conversion rate for a typical e-commerce site is 1.6% and 92% of people who visit a website don’t make a purchase.
Unlike traffic, there is no direct way or a fool proof formula to boost conversion. All websites have to create an experience so that your website sells. There are also many different factors that influence a customer’s decision to buy. Website owners and webmasters need to be intentional and strategic in setting up the buying process so that your website converts.
Here are some of the best ways to boost e-commerce conversion rates.
Recommend Products Based on Customer Behavior
If you were in a real store, the salesman would not suggest products that were irrelevant to your choices. The same is true when it comes to interactions between your website and the customer.
There are many tools you can use that recommend products to customers based on their behavior. A good example is Unbxd which uses AI to analyze actions of users on your site to suggest the best products in the footer and sidebar automatically.
A/B Test Whenever Possible
Every single detail in your e-commerce store matters because they will want to make your visitors stay or go. Luckily unlike brick and mortar stores, it is very easy to make little changes on your website to test different options like CTA, content, header and footer options, buttons, colors and other details.
Constantly doing A/B testing can help increase your revenue because you can consistently improve the little details that can help or hinder the conversion process.
Reviews and Peer Generated Content
Almost all people who buy online read reviews first before making a purchase. According to a study conducted by the Spiegel Research Center, 95% of people read reviews before purchasing a product.
This means that including reviews can help boost conversion rates by aiding customers in making a decision on your site rather than searching elsewhere.
Amazon does a good job of not only including customer reviews and peer generated content. They also allow users to post photos of their purchase.
 Customer Support
In a brick and mortar store, staff would be available to guide customers through the decision making process. However, in an e-commerce site, a customer usually decides by himself. All they have is your interface to help them figure out their options. This means that their experience in your website drives sales for you.
But customers have questions during the buying process and this is where customer support comes in handy because any unanswered question can cost you a sale. Studies suggest that 92% of customers feel satisfied when a website has a live chat feature.
Speed Up Your Site
Your website should not take more than 3 seconds to load. According to Hubspot, fast loading pages can deliver between 7-12% higher conversion rates compared to slower ones.
Luckily, this can be fixed easily by installing tools such as W3 Total Cache that can help you minify HTML, CSS, etc.
Include Exit Offers
90% of the visitors that come to your website for the first time are not coming back. This can be disheartening because you worked hard and paid for the traffic and it’s not making you money.
A good way to entice this type of visitor is to include exit offers to communicate with them and to convert them in the future. Tools like OptinMonk uses AI to determine when a guest is leaving your site and offers products based on their behavior. You can offer them a discount and get their email to make the sale later.
Remove Checkout Friction
Amazon has mastered the frictionless checkout. The more hoops customers jump through during a checkout process, the more likely they will abandon their shopping cart.
Always strive for a one-click-checkout. There are checkout plugins so that customers are taken directly to the checkout process. This is better compared to clicking multiple times or having popups disrupt or confuse customers.
Multiple Payment Options And Free Shipping
Free shipping used to be a perk but customers nowadays are expecting it (thanks Amazon).
Many customers don’t like to see their total go up because of shipping fees. Instead of letting customers see the shipping fee, include the cost of shipping on the items. Also include multiple payment options like Paypal and credit cards so that customers can choose the most convenient choice.
Taking a few extra steps to make sure that your customer experience is well designed and covers all the bases of customer service can boost conversion rates. Once you get the formula down, your growth can be exponential.
What do you think of our suggestions? Do you think they will work on your e-commerce site? Tell us by leaving your comment below.

Wednesday, January 2, 2019

Factors To Consider When Choosing A VPN Provider

As more and more people use the internet, privacy and security are becoming major issues. VPN or virtual private network can come as a handy tool if you want to hide your internet footprints.
There are still many people who are unsure about VPN especially because there are so many myths surrounding it. The most common question regarding VPN pertains to its safety and the next is which service is the best?
Here are some factors you need to consider when choosing a VPN provider.
Protocol and Anonymity
People turn to VPN when they want to be anonymous on the web. There are many reasons for this and the most common is for privacy and protection. This is why the foremost on your mind when choosing a VPN provider is their protocol and encryption technique. This is to ensure that date is transmitted securely from your device to the VPN server.
VPN service providers usually use many different protocols. However always choose a VPN provider that uses OpenVPN protocol. For encryption, your best bet is a provider that uses AES-256 bit encryption.
No Data Logging
Choose a VPN provider that does not log your data. There are service providers that log and store data such as your websites visited, payment information, connecting time stamp and other details which defeats the purpose of using VPN in the first place.
Shortlist a number of VPN providers and then check their privacy policy thoroughly. Check how these companies store, collect and dispose data. The best VPN provider has a no data collection policy.
No To Free VPN Providers
Nothing in this world is free, including VPN service. You should be wary of companies that provide free VPN service. If services are free, this means that something is compromised. Always remember that it’s better to spend money than compromise your privacy.
If you’re looking at VPN services for home or personal use, make sure that it is within your budget. Usually price increases as the number of connections and features increase. There are also VPN companies that provide generous discounts if you avail of their services for a year rather than paying monthly. If you feel that a certain plan and its features are best suited for your requirements, it’s better to get a yearly subscription compared to a monthly one.
Getting a free trial is not bad though. There are many options to consider and you can check out their features during the free trial to find out which one is the best suited for your needs.
Number Of Servers
When it comes to servers, the more the better.
VPN bypasses the geographical restrictions imposed when accessing the internet. This is why there are people looking for VPN services so that they can view Netflix or other sites not available in their countries.
Check the locations where the VPN servers are located. If you want to connect to a specific location, make sure that they have a lot of servers available in that area.
At Least 2 Concurrent Connections
Choose a provider that allows for multiple concurrent connections. You might want to connect to a desktop and your smartphone at the same time.
There are many VPN providers that have this feature. It is best to use a provider that allows at least 2 concurrent connections at the same time. Check the number of connections you need before subscribing to avoid inconvenience.
Platform Compatibility
This is pretty straightforward. If you need a VPN for Mac, then it should be able to support this platform. The same is true for Windows and others. It is also best to make sure that it can also run on Android and iOS.
Always make an informed decision before subscribing to a VPN provider. It can be an intimidating task but doing research can help you make a better decision.
What features do you look for in a VPN provider? What is your experience with your VPN provider? Tell us by leaving your comments below.

Sunday, October 28, 2018

Ingredients For A Great E-Commerce Blog

A blog is one of the greatest marketing tools available to people who run e-commerce sites. Blogs are a great way to share content and also to interact with your customers and readers. However, not all blogs are created the same way. If you want people to read your blog, it needs to have the ingredients to succeed. Here’s what you need.
Relevant Content
People usually read blogs because they want to find something useful. Engaging and relevant content is what keeps them coming back. For example, if you have a site that sells wellness products your blog should focus on proving content that people want to read. They do not only want to find information on your site they also want to learn new things that can benefit them if they use your product.
The same is true if you have a site that sells electronics, fashion or cosmetics. Always post relevant and engaging content.
Make It Look Good
It’s the 21 century now so make sure that your blog looks contemporary. Nobody will want to stay in a page that looks like it was created during the late 1990’s. Aside from relevant content, make sure that your blog is visually appealing to people.
Showcase Your Product
Don’t be afraid to show your product in action. Your blog is the perfect place to show the world how your products work. You can do this by posting images or videos. It is also best to encourage other people to send in their photos or videos wearing or using your products.
This type of interaction will be appreciated by your users and guests. It also gives them a good idea of how something looks like or works.
Keep It Short
Always remember that a blog is not a novel. It should be short, snappy and to the point. People visit blogs to get information. Also remember that there are many other blogs out there competing with each other. If you like to ramble for paragraphs without imparting valuable content, people will go elsewhere.
Share On Social Media
It’s hard to deny the power of social media. It can be hard to imagine that Twitter and Facebook were unknown 8 years ago but the influence of social media is very apparent in our daily lives. Therefore, sharing your blog on social media sites is very important. Include share buttons for Facebook, Twitter, LinkedIn and other sites on your blog.
The internet is a wonderful place for e-commerce and it can be hard to stand out from the crowd. A great blog that compliments your website is a great way to shine and interact with your audience while providing the perfect platform to showcase your products.
What other ingredients does a blog need? How did you make your blog more accessible to your target audience? Tell us by leaving your comments below.

Thursday, August 23, 2018

How to Combine Email Marketing and Social Media

Combining two of the most common marketing methods can help you save time, improve your branding, make your message consistent, and maximize the impact you have on your audience and potential customers.
Creating campaign experiences that are cohesive between email and social can save you time purely in asset management. Using similar headlines, body copy, and images from your email to social posts means no more one-off copy needs to be done on a regular basis.
This consolidation of efforts also keeps your message consistent. Not to say that you can’t spice things up from one post to the next—but combining these efforts will make sure every line you create has the same impact and carries the same message.
All of this will strengthen your brand. As your audience sees your campaigns over and over again amidst email and social posts, your message is rooted into their memories by sheer volume and consistency. This builds on your voice and reach, ensuring your audience brings the right image to mind when thinking about your company.
Check out this infographic below to see how you can begin combing your email and social media strategies to improve your marketing today.
How to Combine Email Marketing and Social Media - Infographic by Campaign Monitor
Source: How to Combine Email Marketing and Social Media by Campaign Monitor

The post How to Combine Email Marketing and Social Media appeared first on Creativ Digital.

Monday, August 20, 2018

How to use Google Analytics: Tools to Analyze Your Website’s Data

So your business is doing well. Your website receives traffic, and activity occurs on its pages. Though, nothing is storing this valuable information which can be used to make data-driven decisions. There is a lack of insight generation. To reverse this untapped potential, you decide to employ Google’s free Analytics application that is housed within their Marketing Platform. This product provides an array of features to help analyze your site’s data with the goal of generating insights on behaviors, trends, and associations useful for improving your online presence and future business. The time has now come to set the service up and dig into its features.
Setting It Up

To start, make sure you have a personal Google account and head to https://marketingplatform.google.com/about/analytics/. From there, click “Start for free,” and then “website.” The next entry asks you to create an account name, which will serve as the Google Analytics account associated with your personal one. Then, enter your website name, url, industry category, and time zone. Your industry category does not impact tracking or data collection but rather enables Google to create customizable reports that suit your industry-specific needs. Once completed, you will receive a tracking ID unique to the site that was just set up. In order to enable tracking, some web hosts or website builders like Wix provide features or plugins that allow you to input the tracking ID right into a field. If this is not an option in your case, you can enter this tracking ID into a specific section of a tracking snippet, and then paste that snippet into the code of each of your site’s pages that you want to track. Though tracking snippets can come in different forms to account for functionality, basic tracking snippets work fine for most purposes to start. If you want more information on this, Google’s tutorial pages provide details regarding additional snippet specifications. In general, it is a good idea to browse the various resources Google provides for powering up your website with their analytics.
Overview

Once within the Google Analytics interface, you will see an audience overview dashboard that reports different types of data such as sessions, users, and pageviews, among several others. Scrolling down will pull up demographic splits like language and country. The information displayed in this view comes from the combination of all pages on your site. You can refine the insights displayed on this overview page by date range as well as audience segments. Lastly, a menu resting on the left of the screen provides ease of navigation throughout a majority of Google Analytics’ capabilities.
Segments

Segmenting the audience will isolate a subset of traffic to be juxtaposed against overall site traffic or other segments you wish to analyze. To define (create) a segment, you must set specific conditions related to user, session, or hit data. If the correct combination of those aspects fulfill their conditions, the associated data point enters the segment. Sessions and hits differ in that hits are specific user interactions (click, pageview, transaction, etc) on your site that occur during a session, whereas sessions are the group of hits occurring in a certain time frame or before a defined ending activity.
For your analysis, you might create a segment of users in the United Kingdom who spend at least 2 minutes on your home page — in order to separate them from the rest of your data in reports and dashboards. You can also combine conditions using “or” or “and” operators in order to produce more specific segmentations.
Essentially, segments allow for breaking traffic into more nuanced groups that could be of particular interest. The tool might also highlight important details or lucrative adjustments regarding your site, content, or product, as revealed through the groups targeted with the segment.
Goal Setting and Alerts

Google Analytics lets you define goals — specific on-site activities that you tell the platform to view as a conversion. You may, for example, set a goal that checks if users visit five pages in a session. Every user that visits five or more pages will subsequently be entered as a conversion for that goal. Creating your own definitions for conversions empowers generation of custom ratios and statistics to gauge occurrences on your site.
Site owners commonly utilize goals for monitoring key performance indicators such as purchases, submitting contact information, signing up for a service, or viewing a certain piece of content. Indicators of performance vary across businesses and sites. For example, a commerce entity may value and track purchases, while a marketing one might define performance by the number of email signups. When setting goals for your objective, make sure to contemplate what signifies success, or conversion, in addition to what might provide clues on the broader spectrum of behaviors that make up the critical sales funnel. People might not be purchasing your product today, but they could have viewed it three times, indicating high likelihood of future purchase. Some may decide to set both of those activities as goals. Lastly, alerts function just like goals, but instead of logging conversion, they simply notify you (via email if desired) when a set condition fulfills.
Views

Thus far, you’ve become familiar with creating segments and goals for one particular view – the default overview – that shows combined data from all pages on your website. With this said, the analytics platform lets you add views for up to 25 subdomains per property. Each view you create houses its own segments, goals, alerts, reports, and dashboards. If you create these tools for one view, they can be copied to any other. Within each view, you can also apply filters to exclude certain data from the dashboard or to restrict viewing access for members of your organization.
Reports and Dashboards

You can create reports that – well, report – on different metrics. These forms let you create custom visualizations of data that can be cut in a number of different dimensions. All created reports exist in the “reports” section of the menu, but you can place ones you so choose into each view’s dashboard. In addition to reports, dashboards can house segments and individual widgets including: Metrics, Timelines, Geomaps, Tables, Pies, and Bars.
Integration
Google Analytics provides a supports integration with tons of other services, some of which include: Campaign Manager, Google Ad Manager, Search Ads 360 Reporting, Display and Video 360 Remarketing, and Salesforce Sales Cloud. The platform’s help pagesaccommodate integration inquiries with rundowns for each service. A host of 3rd party solutions, perfect for integration with Google Analytics, lie on the Partner Solutions page. This page essentially functions as an app store for extensions that connect the analytics arm with existing business services. Instituting such integrations allows aspects of the business solution apps to serve as elements within dashboards or on reports. If you have data housed within a business solution app, it will also pop up in Google Analytics.
When checking out the Solutions Gallery, you will see where individuals post their custom analytics creations for all to download and use. In some cases, it may more efficient to find an existing dashboard, report, or segment than generate your own, especially if the desired creation proves to be quite complex. The Partner Solutions and the Solutions Gallery both provide descriptions of the various plugins in addition to comment sections that serve as references when perusing options.
As you may tell, Google Analytics offers quite a powerful suite full of functionality and possibilities for customization that are useful in examining your website’s data. Taking advantage of all the various features may require some familiarization. Though, thanks to the accommodative help pages provided by Google and the many online discussions, you should be able to find your way. Now, go on and generate some insights with all of that information connected to your site!
Author Bio:
Sara is an experienced tech expert who writes with her colleagues on Enlightened Digital, to share her passion with others around the web. After 15 years in the industry, her goal is to bring information on all technology to the masses. Her philosophy is to create each article so that anyone can understand the content, whether they are a consumer or a technology expert. Check out her site at Enlightened-Digital.com.

Wednesday, August 15, 2018

Best Online Apps for HR Executives

The job of Human Resources (HR) personnel does not stop at screening and hiring the right people for the company, it also includes duties such as making sure that employees get their commensurate pay and benefits, employee satisfaction and happiness at work, and overall employee productivity and teamwork.
Screening applicants and hiring employees is just one of the easier tasks for HR executives, the hardest part is how to ensure that the best employees stay in the company for good – and how the company in turn can maximize and realize their full potentials and talent.
Luckily in this digital age, there are many online and digital apps that can help HR executives and personnel track each employee’s attendance, manage payroll, and gain feedback. All these can be used to ensure that employees are constantly attended to, and that no one gets left behind (especially when it comes to compensation).
  1. Zoho Recruit
Of course, there is an app that can make the screening and hiring process easier, and aside from Zoho Recruit, apps such as BambooHR and Workable can do this too. However, let’s just take the spotlight to Zoho Recruit for now because this is the most popular app in this category.
Zoho Recruit allows HR personnel to post jobs at once on multiple leading job listing sitesand Social Media pages such as LinkedIn, Monster, Indeed, etc. The app also allows you to create an applicant form which can be redirected to the company’s website. Most of all, Zoho Recruit helps organize, filter and track every resume that is received from a candidate.
The best part? The app has a completely free version, but this one has very limited features. Its paid version however, has two options. Their most popular package costs $25 per month, while the premium one costs $50 per month.
  1. VibeCatch
As mentioned earlier, the work does not stop at hiring and screening employees for the company. It also extends to making sure that they are actually happy and motivated to do their job. Employee engagement is an important duty for every HR executive, and VibeCatch can help out with that.
VibeCatch allows HR executives and personnel to set-up polls, get feedback from employees and enable a crowdsourcing of ideas for company and work improvement. So it could work even for companies who do not have a regular work space yet.
Best of all, the app is mobile-friendly, which makes it easier for both employers and employees to access its features. The app does not have a free version, and price starts at $24 each month for each employee.
  1. CakeHR
Recording employee attendance have never been easier with CakeHR. The app is created for small to medium-sized entrepreneurs who don’t want to be burdened with piling documents and spreadsheets that tally an employee’s attendance, absence, leave requests and actual leaves taken.
Aside from time-in and time-out tracking, CakeHR lays out a shared company calendar that could show approved leaves for each employee, approval of leaves for the management to take care of, requests for time-offs from employees, and the number of leaves that an employee is still entitled to.
The app provides two options for payment – one is $3.30 per employee on an annual basis, while the other is priced at $4 per employee on a monthly basis. Interested companies can however avail of a one month free trials service.
  1. Workday HCM
Workday HCM is not essentially an app, rather, it is a cloud-based tool that has all the essential features when it comes to HR functions such as attendance tracking, payroll management, compensation plans, recruitment and even up to the retirement process. Aside from that, it is also a place where customer engagement can be improved with its mobile and desktop compatibility.
Workday HCM is however pricey, since its target is mainly large and established companies. Its cost would also depend on the contract agreement, which should not be less than 3 years.
  1. HR Management Magazine App
Of course, improvement of customer engagement and management cannot be done without reading up on additional knowledge and trends that concern the HR industry as a whole. The HR Management Magazine app is a place where HR executives and personnel can be up to date with staffing and recruitment strategies, leadership training and seminars, labor law updates, and many more.
Every HR executive should also take into consideration the size and industry of the company they’re working for before deciding which app is best for use. Most apps actually work best for startups and medium-sized businesses (especially those with free versions), but high-priced and premium apps are mostly targeted to large businesses which employ a higher number of employees. With more employees, HR management could get more complicated – hence the need for more inclusive HR services and apps.
Author Bio:
Jessica Radburn is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business.